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COMFY & COOL
Pastel shades, relaxed fits and pure urban energy. The City Lover x Aurora Ramazzotti capsule is all about metropolitan coolness.
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Clothing
FEELING SHIRTY?
Oversized, solid or striped: the ultimate classy piece is more versatile than ever.
SHOP SHIRTS
Accessories
SHOE MANIA
Eclectic and versatile, they are perfect for urban life or an off-the-grid escape.
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ABOUT
Step into the iBlues universe and discover a story of empowerment and self-expression.
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TRENDS
A subjective story that becomes collective: Me, Myself & iBlues is an ode to femininity, a tale where each voice brings a new point of view.
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STYLED BY ISOBEL
Create your urban uniform with Isobel's hand-picked looks.
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SUMMER REWIND
Still dreaming of light tops and breezy dresses? Don't worry, us too!
HELLO, NEW SEASON
Get your wardrobe ready for the new season, one outfit at a time.
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